TONE
TREATMENT
This treatment is simple yet impactful. The tasteful choices that blend music, VO narrative, and high end cinematography gives a cool and easy to enjoy film that inspires consumers and employees towards the sustainability story Ampacet is invested in telling.
STORYBOARDS
Opening shot to the snowmobile story
we cut to a snowmobile in the environment to tell the story of the product’s context.
We resolve with the emotional experience due to the sustainable product.
We open on a field of wheat for context.
We see our featured product (frisbee) caught by dog in the field.
We close on the emotional connection brought forth by the interaction of our sustainable product woven into your life.
We see the ocean and a ship at sea. The world we move through and how we move through it.
We then see an organization, 4ocean, doing a beach cleanup.
The bracelet featured is a direct result of sustainable products that help the world me move through and love.
RECIPE
NARRATIVE TONE/ VO: A voiceover that’s compassionate yet has conviction over the gravitas of sustainability mixing with the enjoyment of life. This isn’t a sad story, but an uplifting and inspiring one with heart.
CINEMATOGRAPHY: The products featured are cool and woven into our every day. The cinematography should be shot or stock footage that is high end and makes the viewer believe that this is a movement Ampacet is on the cutting edge of.
MUSIC: Suspenseful, tech, orchestral, inspirational.
