TONE
TREATMENT
The treatment for this option is a balance of the talent’s attitude, the narrative we’ll have the talking heads speaking within, musical choices, B-roll we’ll be cutting away to, and any supportive animations. These things together create the recipe that is our treatment. Each individual element alone does not say much but together the choices add up to our own style/ persuasion/ mood to sway the viewer to exactly what we want them to feel.
RECIPE
NARRATIVE TONE: Personal, looking directly at camera, addressing the audience as a friend for acute engagement.
DIRECTION: Different setups for each character will bring out different personalities. Also, the interview will be conducted before “cameras roll” so that we can get more candid conversational looseness out of the talent in conjunction with getting the actual interview for logistics to edit in and have “cameras roll”.
DRESSING THE SET: Having a gaffer dress the set allows us to make sure the location, the lighting, the depth of field, and color color and tone of the shot is fully realized. This is the secret sauce of what can look like a simple shot and why that simple shot looks so good.
CINEMATOGRAPHY: Shallow depth of field for narrow focus on the interviews. Expansive location but intimate focus on the subject. B-roll will be close up and detailed to juxtapose.
MUSIC: Suspenseful, tech, orchestral, inspirational
B-ROLL: Extreme close-ups to make up for the expansive room interview and juxtaposition from 50,000 ft. view of the narrator.
ANIMATION: Clean, tech, modern and edgy.
POST PRODUCTION PROJECT PROPOSALS
ANIMATED ADVENTURE
This concept would utilize the Voice Overs from the interview as the audio bed for the piece and over the top we would create a fully animated piece that articulates the points discussed in deeper ways and sometimes very visually engaging ways in order to fascinate and hold the viewer’s attention. This would be something intended for the public and very “viral” worthy. It would also lend us to take the viewer literally anywhere we want to go.
~ ~ ~ ~
Below is an animation example in a style we are proposing that would be in an affordable range. Dynamic and morphing animations without a ton of details and the action mostly focused on the foreground, not much backgrounds or worlds being built. Concepts can be more or less complicated from here. Also we propose adding in music and sound design/FX which will add a lot of depth and experience to an animated piece.
THE MINI DOC
“An Inconvenient Spoof”
This concept could be any length or multiple different episodes at any lengths. We could develop a script for a specific story we want to tell now that we know certain truths around plastics that turn facets of our culture upside down. We have the information, we have the answers, now we need to construct a story and journey to take the viewer on that walks them into seeing that truth themselves.
~
For a documentary you don’t “know” what’s going to happen but the first step we would take is to draft a conceptual script queueing up the other interviews we want to collect, locations we want to film for ourselves for B-roll in order to construct exactly what we want. Along the way, unpredictable things can happen which may add gravitas to the story we are telling.
Corporate slices
In this concept we break up the larger interview into “chapters” focused aroubd specific topics. This would allow Ampacet to send bite-size videos towards any use specifically focused on that topic without having to make the viewer watch a lot of content. Each chapter would use the many different camera angles of the interview as the visual bed for the piece and we would cut away to B-roll as much as possible so long as it relates to the topics but more so to keep the viewers interest editorially. B-roll could be custom shot, pulled from existing stock footage, or both.